The Big Story: Here Comes A New Challenger

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This week on The Big Story, it’s all about quality – the quality CPM (qCPM). It’s a new – but actually kind of old – way for ad buyers to figure out whether they’re getting good value for the inventory they purchase by adding indicators of quality, such as viewability and brand safety, to theContinue reading »

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The Big Story: Here Comes A New Challenger