Adjust raises $227 million to bolster mobile measurement and fraud tools

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Adjust, the German start-up that provides mobile ad measurement and anti-fraud tools, has just raised $227 in a new funding round, bringing the company’s total capital raised to date to $250 million.

The round was led by the company’s existing investor Highland Europe, with participation from Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina.

Adjust launched back in 2012 and has been profitable for a while now growing around 80% per year. The company raised $15 million in its last funding round in 2015 and is now installed in over 25,000 mobile apps.

The company plans to use the funds to accelerate its international expansion, grow its product portfolio and boost investment in new technologies to combat fraud.

At the start of 2019, the company acquired data aggregation platform Acquired.io and cybersecurity start-up Unbotify. It also entered a strategic partnership with Japanese marketing agencies Adways to acquire their Partytrack attribution tool.

The company’s head count has grown from 150 employees to 350 across 15 offices worldwide.

“Adjust reached profitability just three years after its creation, and has seen extraordinary growth since then,” said Yann du Rusquec, from Eurazeo Growth. “The company is ideally positioned to further expand its product and footprint throughout 2019 and beyond, cementing its position as one of the most successful global tech champions to come out of Europe.”

The transaction is subject to approval by antitrust authorities.



Adjust raises $227 million to bolster mobile measurement and fraud tools