Mercedes rivals Amazon’s Alexa in Super Bowl voice battle

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Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely & Partners.) Nicely done, who’d have thought such systems could be so much fun. Wouldn’t …


Mercedes rivals Amazon’s Alexa in Super Bowl voice battle