Nestle phases out Salesforce Chatter, deploys Facebook’s Workplace


Nestlé will phase out its company-wide deployment of Salesforce Chatter as it deploys Facebook’s Workplace enterprise social network. 

The Swiss firm – the world’s largest food company by revenue – chose Workplace to connect staff and support communications across its complex operations. Nestlé owns more than 2,000 brands, has a presence in 191 countries and employs approximately 210,000 workers. 

The company had previously relied on an implementation of Salesforce’s Chatter – dubbed “NestChatter” internally – as its social communications platform. The rollout was the “largest Salesforce Chatter deployment ever,” said Salesforce CEO Marc Benioff during a 2013 earnings call.

Workplace will augment a range of collaboration and productivity tools currently in use at Nestlé, including Sharepoint, Yammer and Microsoft’s chat tool Teams, according to a Nestlé spokesperson. 

The company did not elaborate on the decision to replace Chatter.

Good internal social media ‘can transform a company’

A blog post from Facebook last week highlighted “immediate” improvements following an initial rollout last year of Workplace to Nestlé’s staff in Mexico, Brazil, the Middle East, and South Africa. Facebook cited “25 times higher engagement per post and very high rates of mobile adoption.”

Workplace’s video functionality is used by Nestlé managers to communicate with workers in different locations, for example, while sales teams are able to share information and best practice with colleagues.

“Good internal social media can transform a company,” a Nestlé spokesperson told Computerworld, enabling better interactions. “It boosts freedom to experiment and sharing. [The Workplace deployment] will help with our goal to move quicker to turn good ideas into great products to meet fast-changing consumer demand.”

Nestle phases out Salesforce Chatter, deploys Facebook’s Workplace