Facebook will ban misleading ads. But will it be really effective?

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Facebook is implementing a customer feedback system, which could result in e-commerce advertisers being banned from displaying their ads on Facebook if the ads continue to receive negative feedback from users.

“Bad shopping experiences aren’t good for anyone. When items take a long time to arrive or don’t meet your expectations, it can cost you time and money. And if these things happen after purchasing something from a business’ ad on Facebook, it can sour your overall impression of Facebook,” the company said in an announcement.

 

SEE: This channel alone drives 20 percent of all ad spend. Any guesses what this is? 

 

The two biggest frustrations we heard were that people don’t like ads that quote inaccurate shipping times or that misrepresent products, the statement adds.

“We’re taking steps to try and identify these and other common frustrations with a new tool launching globally today,” it announced.

The tool is designed to let people review businesses that they’ve made a purchase from with the hope of connecting more people with businesses that meet their expectations.

The tool will share feedback directly with businesses that receive high volumes of negative feedback and give them a chance to improve before taking further action.

“If feedback does not improve over time, we will reduce the amount of ads that particular business can run. This can continue to the point of banning the advertiser,” Facebook announced.

 

READ: Is it time to standardize influencer marketing? 

 

Will it help brand FB?

It remains to be seen, however, whether this policy of Facebook will win back people confidence in the ads they come across on the platform, as well as how long businesses will be held accountable for customer experiences they provide.

So far, it seems advertisers will not have any problems as long as their ads don’t get negative reviews from customers.

 

READ: Brick-and-mortar vs. online retail: A Futile Discussion?

 

Another fact that could possibly have been overlooked in this new policy is that there is a difference between an e-commerce ad showing shoddy or misleading product and the one that is still learning to provide a good customer experience.

Under fire over its handling of privacy issues, Facebook is looking for ways to appease users.

A couple of months back, had launched its Data Abuse Bounty Programme, which will reward anyone who alerts Facebook to situations of apps collecting user information in concert with companies abusing that data.




Facebook will ban misleading ads. But will it be really effective?